New Packaging, Same Hefe.

Hefe fans, we need to talk. We’re switching up the packaging on our Bavarian inspired Hefeweizen. Hey Day Hefeweizen is going away. From now on you’ll be able to find it in retail stores and bars as Sunshine Coast Hefeweizen.

It’s still the same bright, crisp wheat ale that goes great with both brunch and BBQs. It just has a new name and look that riffs on the Sunshine Coast—which we think has the same laid-back, flavourful approach to life as our Hefe.

If there are any historians keeping track, we’ve been brewing this same Hefeweizen since 2004, when it originally launched as Robson St. Hefeweizen. At the time, it was one of the first German wheat beers brewed by a BC brewery. In 2013, we changed the name to Hey Day Hefeweizen, and now it’s Sunshine Coast Hefeweizen.

If you need a refresher on this brew, go to our beer page here. Otherwise, keep on enjoying this little beauty.

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